Bangalore April 16th, 2010: Olympus has launched its latest offering, the Olympus PEN (EPL-1) in Bangalore today. Designed to be portable and easy-to-use, the device sports technology normally found in the most complex, high-definition professional cameras. The Olympus PEN is a sleek and compact camera which comes with sophisticated features like new ‘Live view monitor’ and advance ‘Art Filters’. The simple design and easy interface enables consumers to easily create amazing images never dreamt, possible. With a dramatic reduction in size, the camera looks like a pen and provides creative satisfaction with high quality SLR-style photography.
Inspired by the concepts of new Micro Four Third System standard, the new Pen series is equipped with features like interchangeable lenses, the new Live Guide and one-touch HD video. Users can now easily record HD movies with the help of an easy-to-reach red ‘direct button’ that is placed on the back of the camera body. To deliver a great user experience, the PEN EPL-1 features six, in-camera Art filters, including a new filter called Gentle Sepia. The device has a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red eye, and fill in dark areas.
Speaking at the launch event, Mr. Shinso Ikeda, Senior Manager (Asia Distribution Area) Olympus Imaging Corporation, said “At Olympus we trust evolving technology to be at the forefront. PEN E-PL1 is one of its kind and we take immense pleasure in presenting it. The product has created a stir worldwide and we know that the Indian photo enthusiast will equally appreciate it. We believe in innovation which can add value to our customer’s experience thus every product we launch is perfection in itself and proves our tagline – ‘Your Vision Our Future’“
Mr. Naoto Orihara, Manager (SLR Product Planning Department) Olympus Imaging Corporation, said -“Olympus PEN EPL-1 is an avant-garde product. Olympus always comes up with technologies which appeal to different segments of customers. The PEN category has been introduced for customers who aspire to get superior quality camera but don’t go for SLR for various reasons like weight and cost. PEN EPL-1 will cater to them and help them deliver outstanding high-quality images. It’s easy to use and functions like built in image stabilization and dust reduction system is best for the Indian conditions. “
Mr. Kinya Yoshimura, General Manager India Operations, India commented “India is a big market for new technology and we are really excited to bring PEN to India. The PEN EPL-1 is light weight SLR quality camera with easy functions. It is a totally consumer-friendly, multimedia package featuring high-quality interchangeable lenses, built-in pop-up flash and in-camera creative features. It will definitely interest Indian consumers.”
The PEN EPL-1 Priced at Rs.29,999 ( with 14-42 mm Lens) now will also be available at Photo Speed Company the all new Olympus exclusive store launched at Sampige Road, Malleshwaram, Bangalore along with all Olympus exclusive stores in Mumbai and Delhi and all major retail chains across the country.
With the new PEN EPL-1 Olympus Imaging Corporation is all set to allure aspiring photography enthusiast. A choice of white, champagne gold and black body colors are also being offered to suit a broader range of customer preferences.
Other Features of the PEN ( EPL1)
• 4/3-inch, 12.3-megapixel high-speed Live MOS image sensor and TruePic V image processing engine for high-quality, SLR-class imaging
• Large, easy-to-operate controls with a high degree of customizability
• i-ENHENCE Picture mode for clear imaging with a heightened sense of realism
• In-camera image stabilization that supports a wide range of lenses
• One-touch Enlarge button for easy detail confirmation in Live View
• Wide-area AF for easier framing and focusing
• Multi-exposure function with simultaneous LCD monitor display
• Supports high-quality VF-2 Live Viewfinder and SEMA-1 Stereo Microphone Set
• Choice of 4 aspect ratios to suit users' creative objectives and display format preferences
• HDMI output for high-quality image and movie playback
• Multi-Mix Slideshow playback with background music
• e-Portrait function for smooth rendering of skin texture
• MF Assist function for manual focusing with auto image magnification
• High-precision 324-zone evaluative metering system
• Proven dust reduction system for worry-free lens changes
• Continuous-tracking AF that locks onto subject and tracks movement in the frame
• Shadow Adjustment Control function for balanced exposure of foreground subjects and background scenery
• Gradation Auto to prevent blown highlights and blocked-in shadows
• New image browsing and organizing software [ib]
About Olympus Corporation
Olympus Corporation was established on October 12, 1919 in Japan and enjoys a reputation for excellence in digital cameras. Olympus first met this aspiration in 1934 with the development of camera lenses. In 2003, the company changed its name from Olympus to Olympus Corporation to unify the corporate name and the well-known brand. In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence to maximize corporate value and to become one of the top optical instruments manufactures. Olympus has been present in India since 2005 with their full range of cameras. It has been continually revamping its brand building strategy in India. In the last one year, the service network too witnessed a major growth.
Website: www.olympus-imaging.co.in
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