Tuesday, June 15, 2010
BAJAJ ALLIANZ LAUNCHES ‘TWO BRIGHT FUTURES’ PROGRAM
Bajaj Allianz will set aside Rs. 100 towards funding the education of an under-privileged child for every Child Insurance plan sold
More than Rs. 4 lakhs handed over to Aseema Trust in the first phase
Bangalore: Bajaj Allianz has launched a unique initiative called ‘Two Bright Futures’. Under this initiative, the company will set aside Rs.100 for every child insurance plan sold towards funding the education of under-privileged children. This initiative has been implemented from 20th May onwards. The funding corpus would be handed over to select NGO’s across the country, which are working for a similar cause.
This amount will be set aside solely by Bajaj Allianz and no amount will be deducted from the customer who purchases a child insurance plan from Bajaj Allianz.
In the first phase of the program, Bajaj Allianz has tied-up with Aseema Trust, a Mumbai-based organization working towards providing holistic education to children living on the streets or in slum communities. Aseema works in partnership with the Municipal Corporation of Greater Mumbai to impart value-based and quality education to children from pre-primary to Standard 10. At Aseema, every child is treated with love and respect and is made to feel that he or she matters. Education extends beyond the classroom with activities like art, music, drama, judo, computers, library time, yoga and sport. Through these activities the children get a chance to explore their full potential.
Bajaj Allianz handed over the first contribution cheque of Rs.4.24 lakh to Aseema Trust last week. This amount will be used to purchase books, uniforms, bags, stationery and support classes.
Mr. Akshay Mehrotra, Head – Marketing, Bajaj Allianz Life Insurance said “A customer buys a Child Insurance Plan so that their children can have a bright future. There are many children who cannot pursue basic education due to some limitations like affordability, absence of guardian, etc. Through this initiative we are ensuring a bright future for a child who needs our support the most. We feel that the ‘Two Bright Futures’ program would be a small step in shaping their futures.”
Commenting on the tie-up, Ms. Dilbur Parakh, Chairperson, Aseema Trust said “We are honored to be a part of this initiative by Bajaj Allianz, as this will facilitate in enhancing the infrastructure to provide a positive educational environment to the children.”
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