Tuesday, June 22, 2010

Olympus opens its new zone in Bengaluru


The new ‘Olympus Zone’ (at G.K.Vale Camera store) in Bengaluru provides the right ambience for new products to be showcased and reach out to its customers

Bengaluru, June 22, 2010: G.K.Vale Camera store, today launched its technology section with ‘Olympus Zone’ in Bengaluru that offers a comprehensive range of Olympus digital cameras, professional cameras, binoculars, accessories, voice recorders and a host of other products under one retail roof. After launching an exclusive store of Olympus on April 16th in Bengaluru, this zone is a step further in their plan of expansion in Indian market.

Located in the heart of Bengaluru’s Unit no. 103, Prestige Davanam Emporium, Municipal no 46, MG road, Bengaluru – 1, the new store in this ‘Silicon Valley’ has a wide range of ѕοmе of the best digital cameras ever made. The new store provides the right ambience to Olympus patrons who are assured of an enriching experience as they can touch and feel the entire range of Olympus products. Further, the store is manned by experienced sales team who will guide patrons’ right from entering the premises till the point of purchase.

Through the new store, Olympus plans to showcase and retail its latest breakthrough technology products like the ‘Tough’ series namely 14 Megapixel µ TOUGH-8010, µ TOUGH-6020 and µ TOUGH-3000, stylish ‘mju’ series, as well as the Olympus PEN series including the award winning avant-garde product PEN EPL-1.

On the LAUNCH of their fifth store in the country, Mr. Kinya Yoshimura, General Manager India Operations, Olympus Imaging Corporation said, “We believe in enhancing consumer experience by offering user-friendly solutions. We already have an all exclusive Olympus store in Bengaluru, but keeping in mind the demand here, now we have an Olympus Zone too. Bengaluru is a major step towards not only strengthening our brand but also promoting photography culture in a big way. Through this we hope to reach out to the patrons and bring to them the expertise of Olympus in professional cameras in an accessible form. We are breaking down the technology barriers and making it easy for every patron to relive their memories in the highest quality possible.”

Going forward Olympus aims to open similar outlets in other Metros across India.

About Olympus Corporation

Olympus Corporation was established on October 12, 1919 in Japan and enjoys a reputation for excellence in digital cameras. Olympus first met this aspiration in 1934 with the development of camera lenses. In 2003, the company changed its name from Olympus to Olympus Corporation to unify the corporate name and the well-known brand. In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence to maximize corporate value and to become one of the top optical instruments manufactures. Olympus has been present in India since 2005 with their full range of cameras. It has been continually revamping its brand building strategy in India. In the last one year, the service network too witnessed a major growth.

Website: www.olympus-imaging.co.in

For further information pls contact

Vivek Kangath
Sr. PR Executive
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