As part of the festive sales promotion, Olympus is offering its patrons free Provogue watch worth Rs 2, 499 as well as a holiday package worth Rs 4,000 on every camera purchased. Further, the company will offer its patrons a month-long free service. These special offers are in synergy with the company’s plans of strengthening its presence in the State and thus enabling the patrons to capture the colorful Onam moments with Olympus. The company has recently opened its channel stores in Kochi that showcases a wide array of its newly launched products including Olympus PEN, Mju tough series, Voice recorders, Binoculars and other accessories.
The company was targeting a market share of 15 per cent from Kerala. In line with its business plans, Olympus would set up channel centers in Thiruvananthapuram, Thrissur and Kozhikode would have such centres. Olympus also announced that it was planning to expand its distribution cover with 1,500 plus channel partners being appointed last year and this year it would cross 2,000. During this fiscal, the service centres would be raised to 17 from the existing 14.
Unveiling the Onam plans, “Olympus hopes to sell 1500 cameras during the festival season. We place great value on the importance of culture and tradition in our lives. As one of India's most important harvest festivals, Onam is a time of thanksgiving and merry-making, and so we at Olympus present grand offers to make Onam celebrations exciting and memorable. We believe in enhancing consumer experience by offering user-friendly solutions and promoting photography in a big way. At Olympus, we trust evolving technology to be at the forefront. We are excited to bring our exclusive high-end technology to the Kerala market.”
Olympus in India
Olympus Corporation was established on October 12, 1919 in Japan. In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence to maximize corporate value and to become one of the top optical instruments manufactures. Olympus has been present in India since 2005 with their full range of cameras. Today, Olympus products are available in all major retail chains across the country. Olympus has been continually revamping its brand building strategy in India. In the last one year, the service network too witnessed a major growth. In the coming years, Olympus has big investment plans in India by opening more outlets across the country.
Website: www.olympus-imaging.co.in
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I think Olympus will need some serious channel management service provider to facilitate their planned expansion.
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